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MAXDD
Writing

Notes from the build.

What we learn shipping sites — written down so it is useful to someone other than us. Grouped by the work it belongs to.

Software Development

Applications, architecture decisions and the systems a business runs on.

The Software Development service
A sweeping curved concrete facade
3 min

Website, web app, or SaaS — which one do you actually need?

The three are different in cost, timeline and risk. A short decision guide, and the questions that tell them apart before you brief anyone.

Web Development

Building for the web: rendering, performance and the decisions made before the first commit.

The Web Development service
Source code on a monitor in a dark room
4 min

Why your site is slow, and the order to fix it in

The five causes behind almost every slow site, what each one costs, and the sequence that gets the most back for the least risk.

AI Development

Assistants, agents and automation — what the technology is genuinely good at, and what it is not.

The AI Development service
Intersecting angular planes of a dark building
3 min

How a retrieval assistant over your own documents actually works

What retrieval-augmented generation is, where it genuinely helps, how it fails, and what it costs to run — without the demo-day version.

SaaS Development

Taking a product from idea to something people can sign up to and pay for.

The SaaS Development service
Overlapping flat planes forming an abstract wall
3 min

What to build first — scoping a SaaS MVP that can take a paying customer

The difference between a demo and a first release, the five things a paying customer requires, and how to decide what waits for phase two.

SEO

Getting found: indexing, structured data, local presence and citation in AI answers.

The SEO service
A Google Maps pin printed on a card, lying on a desk
8 min

How to add your business to Google Maps, and get it verified

The whole process, in order: what to decide before you start, how to claim a listing that already exists, and how to pass video verification on the first attempt.

A wall of printed QR codes in a grid
6 min

How to get cited in AI answers — AEO and GEO, without the hype

What actually changes when the answer is generated instead of listed, which crawlers matter, and the work that makes a page quotable.

Opening hours lettered on the glass door of a shop
6 min

How to change your business hours on Google

Regular hours, holiday hours, delivery hours and temporary closures — where each one lives, what the rules are, and why your edit keeps reverting.

A wall of printed QR codes in a grid
6 min

How to get your Google review link and QR code

Three ways to get the link that opens the review box, where to put it so people actually use it, and the rules that get businesses in trouble.

Five star shapes arranged in a rising line
5 min

How to remove a Google review, and what to do when you cannot

Google only removes reviews that break a policy. Here is exactly what qualifies, how to report and appeal, and how to handle the unfair ones that are staying put.

A Google search box open on a laptop screen
7 min

Why your website is not showing up on Google

Work out whether you are not indexed or simply not ranking — the fixes are completely different — then check the blockers in the order that finds most.

Tell us what you are building.

Send us the problem — an idea, an existing product, a site that is not performing. We will tell you what is worth building, what is worth fixing, and what it costs, before anyone signs anything.